E-Premise refers to online commerce programs where a brand builds digital demand through a third-party platform, leading to consumer purchases that flow compliantly through the three-tier system. These platforms enable Makers to drive awareness, consumer engagement, and online sales through marketing, paid media, and digital storefronts.
Although sales occur online, the retailer still purchases through LibDib, ensuring full three-tier compliance.
These programs can open new revenue opportunities, expand brand reach, and create consistent pull-through—especially when combined with active marketing support from the Maker.
LibDib works with a wide variety of e-premise partners across the industry. We are happy to recommend a partner that fits your business goals, budget, and marketing approach. Please email makers@libdib.com for more information about the best partner for your brand.
Here are some categories of services offered by e-premise providers (not exhaustive):
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E-commerce storefronts & brand shops
Tools to power compliant online ordering, brand-specific shopping pages, and DTC-style experiences that route orders to retailers. -
Digital marketing & consumer acquisition
Support for paid social, paid search, geo-targeted advertising, and analytics aimed at driving online conversions. -
Fulfillment coordination
Connection to compliant retailers, logistics workflows, inventory requirements, and shipping timelines. -
Data & analytics
Consumer behavior reporting, attribution tools, and insights to help Makers understand and optimize performance.
If you’re unsure which partner fits your needs, LibDib can advise based on your brand size, product type, markets, and marketing strategy. Email makers@libdib.com.
What’s Involved in Working with an E-Premise Partner?
1. Promotion & Consumer Engagement
E-premise success depends heavily on Maker-driven marketing. Most partners will require or strongly encourage you to participate in:
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Social media promotion
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Paid digital advertising
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Influencer marketing
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Email or CRM activity
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Campaign-related content creation
Driving consumer demand is essential. The more you invest in promoting your online presence, the more traffic, conversions, and ultimately retailer purchases you will generate.
2. Shipping & Logistics Coordination
Because online sales can come from various markets, Makers need to understand the shipping expectations tied to each e-premise program.
Important considerations:
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Products must be available in the appropriate markets.
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Inventory needs to move to the retailers fulfilling online orders.
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Shipping timelines must be clearly communicated and consistent.
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Lead times to each market should be factored into promotions.
LibDib will help set expectations with retailers, but Makers must be prepared to manage logistics, stay organized, and keep LibDib informed so the buyer experience remains smooth.
Need Help Choosing an E-Premise Partner?
LibDib partners with many e-premise providers and understands their strengths, pricing structures, and ideal use cases.
If you’d like guidance on selecting the right partner for your brand:
Email us at makers@libdib.com— we’re happy to help.