To improve the customer experience, increase sales opportunities, and reduce operational complexity, we've updated our policy for Makers selling into Total Wine & More.
Effective immediately, participation in Total Wine & More requires Makers to be enrolled in the Gold membership program. Gold membership includes market inventory, ensuring products are available when buyers place orders and providing a more consistent, reliable experience for both Total Wine and consumers.
Maintaining inventory in-market leads to better product availability, fewer out-of-stocks, and faster fulfillment—all of which help drive additional sales through Total Wine. Stronger sales performance also creates more opportunities for Maker’s product expansion into additional Total Wine locations and markets over time.
In addition to inventory, Gold Makers receive a wide range of premium benefits, including dedicated Portfolio Management, priority support, discounted shipping, marketing opportunities, and other tools designed to help grow their business.
If you're interested in expanding your business with Total Wine & More or learning more about Gold membership, please contact Makers@LibDib.com
Once your Gold Membership is active, LibDib will work with Total Wine to establish LibDib as the distributor of record for your products.
Visit this link to present your products. Check in if you don’t hear back within 30 days.
Once you get a reply from the Submission team at TWM (see an example below), forward your approval to your Portfolio Manager so we know which locations you were approved into and we can let the Total Wine Ordering Captain know to add you to those demand reports.
- Be sure that you are set up as a Gold Maker. Learn more here.
- Consider hosting in store demos! Try to schedule as soon as you are approved because there is a lead time. Here is what you need to know about demos.
- Please be patient if orders are not placed right away, sometimes there are not openings immediately in certain product categories. If you still do not an order for 3-4 months, send us an email at chains@libdib.com and we will remind the Ordering Captain of your approved offering.
- Spread the word so that your product sells! Sell a lot and there will be consistent reorders. If reorders are consistent, we can ask to expand your store footprint.