LibDib does not have the typical in-person sales reps. However, LibDib offers many sales rep functionalities via our Digital Tools. Buyers can be introduced to Makers directly to ask questions, discover products and curate lists on LibDib. We make reorders easy and reporting functions are simple and intuitive.
In most 3-Tier Distribution scenarios, brand owners are out in the market doing the work to sell. LibDib is no different. Our philosophy is that the best salesperson for any brand is the Maker -- you know your story better than any one and can speak authentically and passionately. To hear more about what LibDib's Founder & CEO, Cheryl Durzy has to say about that, check out her blog post here.
I'm a small Maker without a lot of resources to spend on a sales rep. How can I be successful?
LibDib offers a number of digital sales tools for Makers to launch their 3-Tier Distribution journey. Think about where you want your products to be sold within a particular market. Niche bottle shops? High-end restaurants? Then start researching. Make a list of 10 accounts where your products would fit. Start learning more about them (following social media can be very beneficial). Then reach out to that account with your best pitch. Why should your products be sold there?
Once you start making some placements, the reorder is key. What are you going to do about consumer pull? We recommend having a list of your stores/restaurants on your website so consumers know where to find your products. Consider some geo-targeted social media ads near your accounts and be sure to include your LibDib Brand Page URL in emails or on your website.
You don’t have to have a big budget to be successful with Buyers. But you do have to spend some time and effort in order to be successful. To learn more, listen to our webinar, Selling 101 to hear LibDib's CEO and Founder share advice from her years of experience as a supplier.