Why Run Your Barrel Program Through LibDib?

Running a custom barrel program through LibDib gives you a compliant path to Buyers in multiple states, a low margin, efficient freight shipping, and, for Gold Members, introductions to Buyers who are actively looking for barrels.

A custom barrel program, also called a Private Barrel Selection, Single Barrel Program, or Barrel Pick, lets a retailer, bar, restaurant, or hospitality group select an entire barrel of whiskey or another aged spirit from a producer. The barrel is then bottled exclusively for that account, often with a custom label. For Makers, barrel programs mean larger orders, deeper relationships with accounts, and a product that stands apart on the shelf.

In most states, that sale must still move through a licensed distributor. LibDib is that distributor.

How a barrel program works through LibDib

The Buyer selects a barrel. You share samples or host a tasting, and the Buyer picks the barrel they want.
The order goes through LibDib. The barrel is set up as an offering in LibDib, and the Buyer places the order with LibDib.
LibDib purchases the product from you. As the licensed distributor, LibDib buys the finished, bottled barrel and resells it to the Buyer.
The barrel ships as freight. Cases are palletized and shipped to the Buyer’s market.
LibDib handles the rest. We take care of delivery, invoicing, and collections, so you can focus on the next barrel.

Why run barrels through LibDib

Lower margin. LibDib’s margin is lower than most traditional distribution arrangements, as low as 14% for Gold Members. On a full barrel, that difference adds up, and it helps keep the shelf price attractive for the Buyer.

Barrel Buyers for Gold Members. LibDib keeps a running list of Buyers interested in custom barrels. Gold Members can ask their Portfolio Manager for information on these Buyers to help find the right home for a barrel.

Efficient logistics. A barrel program is a large, single order, so it ships as freight on a pallet instead of as individual cases. That means good per-case shipping rates, especially compared with shipping a few cases at a time.

Multiple markets, one distributor. Barrel Buyers can be in any market where LibDib operates. You don’t need a separate distributor in each state to sell a barrel there.

Adding promotional materials

You can include promotional materials with a barrel shipment, such as an empty barrel for in-store display. A display barrel helps the Buyer tell the story of their selection and draws attention on the floor. To include promotional materials, provide the specs to LibDib at the time of shipping. This lets us plan the pallet and freight accordingly.

Getting started

Ready to run a barrel program through LibDib? E mail makers@libdib.com.