It is important to recognize that we charge 15-20% margin based on the selling price; we don't charge 15-20% markup based on the Maker price.
So for instance, if you sell your product to RB&Rs for $115, we take our 15% and then pay you $97.75. ($115 - 15% = 97.75)
However, if we were to charge a 15% markup, it would look more like this:
That same Maker price of $97.75 + 15% margin = $112.41
Here’s another way of thinking about this: your Maker price will be 82% or 85% of the wholesale price (depending on if you’re selling spirits or wine).
Still confused? Get an explanation from a pro here.